Robert Reich--Bill Clinton's Labor Secretary, and forty-year friend of the Clintons, has formally endorsed Barack Obama for President.

And when New York Magazine asked him why, he gave a response that more and more people can relate to.

""I saw the ads" — the negative man-on-street commercials that the Clinton campaign put up in Pennsylvania in the wake of Obama's bitter/cling comments a week ago — "and I was appalled, frankly. I thought it represented the nadir of mean-spirited, negative politics. And also of the politics of distraction, of gotcha politics. It's the worst of all worlds. We have three terrible traditions that we've developed in American campaigns. One is outright meanness and negativity. The second is taking out of context something your opponent said, maybe inartfully, and blowing it up into something your opponent doesn't possibly believe and doesn't possibly represent. And third is a kind of tradition of distraction, of getting off the big subject with sideshows that have nothing to do with what matters. And these three aspects of the old politics I've seen growing in Hillary's campaign. And I've come to the point, after seeing those ads, where I can't in good conscience not say out loud what I believe about who should be president. Those ads are nothing but Republicanism. They're lending legitimacy to a Republican message that's wrong to begin with, and they harken back to the past twenty years of demagoguery on guns and religion. It's old politics at its worst — and old Republican politics, not even old Democratic politics. It's just so deeply cynical."

The Clinton campaign will, no doubt, shrug off the Reich endorsement of Obama. (And hey, who knows, maybe James Carville will get into the act and declare Reich a Benedict Arnold!) They will say that it's unlikely to move any votes, and that, since Reich is not a superdelegate, it does nothing tangible to move Obama even one inch closer to the nomination.

All of which is true enough, as far as it goes. But beyond the bald fact of Reich's support for Obama, the Clinton campaign should pay heed to the reasoning behind it. In his disgust with Hillary's increasingly harsh tactics, Reich is hardly alone. Indeed, the feeling seems to be spreading more broadly in the party with every passing day. It's been clear for some time that Hillary's attacks on Obama were driving up her negatives. You could certainly argue this might be a price worth paying if those attacks were amping up doubts about him. But it's hard to see any logic — or even sanity — in the tactic if the result is to drive even people who once regarded Hillary dearly into Obama's arms."

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